One of the first things you will need to do in getting your campaign started is to get your blog or website setup. If you’ve never set up your own website before it can be quite challenging and you will have a small learning curve to get over. The rewards though are well worth it! If you need to help getting your site up just check out at tutorial like the one at http://www.cornerebooks.com/product.php?products_id=552 to help you get over the hurdle.
Once you have your website up You will need to post to it regularly so that it will be picked up by the major search engines such as Google, yahoo and MSN. It also never hurts to go to those sites every thirty days and submit your site using their submission forms. Do not get carried away though in submitting your website manually or your site could be seen as black hat methods and dropped from the index. If you go with a blog make sure that when you recommend an affiliate or some other product you have provided a decent amount of regular post and interaction in between so that all of your responses are not merely redirects to money links.
You should set up your auto responder in conjunction with your website so that you will be building a good relationship with your customers. Whichever auto responder you end up using is fine as long as it has your customers double opt in to your list. Everyone always says the money is in the list but actually it is the relationship with your list that over time will be of the most benefit to you. If you are new to internet marketing and have no idea about what an auto responder is then you can search on the internet for some quick guides and will get you straight. Basically the auto responders acts as an mailing list that would be compiled by direct marketers using a regular offline mail order campaign except it is electronic and collects email addresses instead of regular names and email addresses. For maximum effectiveness when you set your auto responder up you can pre load it with messages that will include either links to your product or better yet a five series ecourse on the subject of your blog. Again you should only include links to products at the bottom of your autoresponder messages after you have provided some valuable content.
The third and final step in your campaign is to get some traffic to your site. Content is King but without traffic it is irrelevant. There are various choices when it comes to choosing your traffic methods. These methods will vary depending on how much risk and or budget you may want to put into your campaigns. Article marketing is a low risk vehicle to achieve your traffic needs although will need to put work into it and is not as instantaneous as running adwords campaigns. If you choose to go with article marketing then you will need to find and submit to article directories. With Paid Per Click -PPC methods you need to be very careful of your budget and keep strict restrictions on your adwords campaigns until through split testing and key word research your campaign is proving to be converting well else you will be paying for ads to be clicked on but no purchases to pay for your campaigns.
About the Author
Kevin is a webpreneur and ebook store owner.
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